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1970

Cheap imported sweets saw the increase of much lesser quality products at rock bottom prices. William Santus & Co did not compromise on quality and therefore saw an initial decline in sales. This made the company re-visit its structure and pushed the opportunity to become a much more efficient manufacturer to keep in business. Once Customers realised that the low cost of these imported sweets meant inferior quality they soon came back to a stronger company that then long term profited.

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